Nora is a staff product designer at Block (Cash App and Square), designing complex, scalable products across fintech and SaaS, spanning enterprise and consumer experiences.

I lead product design for Neighborhoods, a new way for Square sellers to maximize online ordering by directly connecting with customers through Cash App. I leverage AI-assisted prototyping to accelerate concept validation and collaborate closely with engineering to ship seamless, production-ready experiences.

Led strategy and design for CRM within Square's Customer Directory, empowering sellers to better understand, manage, and grow their customer base.

Worked on customer management and AI-powered insights, leveraging data to generate actionable recommendations for sellers, helping them identify high-value customers, drive retention, and make smarter business decisions.

I worked on a complete redesign of an enterprise legacy system powering menu construction, pricing, taxes, discounts, and operational workflows across food and retail businesses. I led UX and UI for MVP features, including user research, product strategy, stakeholder alignment, information architecture, prototyping, and foundational design system work.

I helped shape the brand and creative direction and led UX/UI for a cloud-based point of sale system built for local businesses. My responsibilities spanned conceptualization, wireframing, rapid prototyping, and high-fidelity design.